We'd love to share a bit more but our clients prefer that we keep the details amongst friends. See a summary of key engagements below and please contact us if you'd like to learn more on a 1:1 basis.
An eCommerce Marketplace Creates Content to cut Through the Clutter
Who: B2B eCommerce Marketplace What: Content creation such as survey development and industry focused whitepaper development to support lead generation Why: break through a noisy ecommerce market and connect and educate DTC brands and grow customer base Where: North America (focus on US)
From IRL to the Early Days in the Metaverse
Who: Innovative digital services firm specializing in the Metaverse What: Support communication and marketing launch of new F&B NFT in Decentraland. Why: Introduce the company and its partnership with a leading Hip Hop entertainment company Where: North America with events in Toronto and New York
A Group of International Investors Looks to Penetrate North American
Who: Business investors with ventures in China looking to adapt their offering into NA. What: Health-tech start up combing smart hardware, customized app and access to personalized expert advice to help make personalized physical training available to all. Why: COVID-19 accelerated consumer demand and business adoption of digital and virtual technologies creating an opportunity to expand to new markets. Where: North America and then internationally (except China).
The Democratization of Commerce - Social Media + Brands
Who: A Plus And Co original idea brought to life with a purpose built team What: Web-based platform connecting brands with tens of thousands social media influencers to help sell products online across any social media platform, any time. Why: In 2022 Influencers are expected to drive over $16 Billion in sales in NA. This is a platform that provides the insights, expertise, data and monetization for brands and Social Media influencers / Creators Where: North America and then internationally
A Big Bank Gets Personal
Who: Top 5 bank What: Educate and train global marketing teams on best practices and effective ways of leveraging social media. Included live training, a documented "playbook" and best practices. Why: Despite the bank's reticence to fully enable employees to engage in social media, a competitive assessment showed that they lagged and needed to close that gaps quickly while still mitigating risk. Where: Global (New York, Toronto, London).
Racial and Social Equity Idea Turned Into a Brand and a Business
Who: One of the best known sports figures in the country. What: Business strategy, e-Commerce build, branding, corporate partnerships. Why: A simple and effective idea representing racial and social equity needed the strategic structure and branding to give it scale. Where: North America.
A Public Utility Gets on the Same Page
Who: A large Utility company comprised of dozens of independent partners. What: B2B and B2C business and marketing strategy. Upon the combination of multiple organizations a unified and cohesive strategy was required. Why: Ensure internal stakeholders were aligned and messaging to the public was unified and consistent. Where: Regional.
A StartUp Thinks Big
Who: MarTech Start up looking to dominate the world. What: Business strategy and client growth plans. Why: Grow, grow, grow. Where: National.
A B2B Service Firm Pluses Up
Who: B2B firm servicing national retailers and commercial clients. What: Business strategy to identify and launch new services. Why: COVID-19 created new needs within retail clients that could help this company offset revenue decreases. Where: National.
Building a B2B Platform to Drive New Sales
Who: Owners group representing restaurant and hospitality businesses. What: Business strategy, e-Commerce build, branding, sales, implementation. Why: During COVID-19 the government changed laws around the sale of alcohol opening new revenue channels for restaurants. Built a B2B platform that aggregated suppliers and gave other restaurants a turn key sales solution and profit share business model. Where: Regional.
The Crypto Craze
Who: Group of Chinese crypto farming investors. What: Business analysis to assess the establishment of a Canadian crypto farm. Why: China banned the farming of crypto setting all crypto farmers into a rush to assess new offshore opportunities. Where: National.
Many, many, more …
Our principles have 10-25 years experience in their fields solving business challenges in virtually every sector. Contact us to find out more.
