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​             
               The Work
​                     ... That Works
We'd love to share a bit more but our clients prefer that we keep the details amongst friends. See a summary of key engagements below and please contact us if you'd like to learn more on a 1:1 basis. 
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​An eCommerce Marketplace Creates Content to cut Through the Clutter

Who: B2B eCommerce Marketplace
What: Content creation such as survey development and industry focused whitepaper development to support lead generation
Why: break through a noisy ecommerce market and connect and educate DTC brands and grow customer base
Where: North America (focus on US)
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From IRL to the Early Days in the Metaverse 

Who: Innovative digital services firm specializing in the Metaverse
​What: Support communication and marketing launch of new F&B NFT in Decentraland.
Why: Introduce the company and its partnership with a leading Hip Hop entertainment company
Where: North America with events in Toronto and New York
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A Group of International Investors Looks to Penetrate North American

Who: Business investors with ventures in China looking to adapt their offering into NA.
What: Health-tech start up combing smart hardware, customized app and access to personalized expert advice to help make personalized physical training available to all. 
Why: COVID-19 accelerated consumer demand and business adoption of digital and virtual technologies creating an opportunity to expand to new markets.
Where: North America and then internationally (except China).
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The Democratization of Commerce - Social Media + Brands

Who: A Plus And Co original idea brought to life with a purpose built team
What: Web-based platform connecting brands with tens of thousands social media influencers to help sell products online across any social media platform, any time. 
Why: In 2022 Influencers are expected to drive over $16 Billion in sales in NA. This is a platform that provides the insights, expertise, data and monetization for brands and Social Media influencers / Creators 
Where: North America and then internationally
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A Big Bank Gets Personal 

Who: Top 5 bank
What:  Educate and train global marketing  teams on best practices and effective ways of leveraging social media. Included live training, a documented "playbook" and best practices.
Why: Despite the bank's reticence to fully enable employees to engage in social media, a competitive assessment showed that they lagged and needed to close that gaps quickly while still mitigating risk. 
Where: Global (New York, Toronto, London).

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Racial and Social Equity Idea Turned Into a Brand and a Business

Who: One of the best known sports figures in the country.
What: Business strategy, e-Commerce build, branding, corporate partnerships.
Why: A simple and effective idea representing racial and social equity needed the strategic structure and branding to give it scale. 
Where: North America.
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A Public Utility Gets on the Same Page

Who: A large Utility company comprised of dozens of independent partners.
What: B2B and B2C business and marketing strategy. Upon the combination of multiple organizations a unified and cohesive strategy was required. 
Why: Ensure internal stakeholders were aligned and messaging to the public was unified and consistent. 
Where: Regional.

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A StartUp Thinks Big

Who: MarTech Start up looking to dominate the world.
What: Business strategy and client growth plans.
Why: Grow, grow, grow. 
Where: National.
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A B2B Service Firm Pluses Up 

Who: B2B firm servicing national retailers and commercial clients.
What: Business strategy to identify and launch new services.
Why: COVID-19 created new needs within retail clients that could help this company offset revenue decreases.
Where: National.
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Building a B2B Platform to Drive New Sales

Who: Owners group representing restaurant and hospitality businesses.
What: Business strategy, e-Commerce build, branding, sales, implementation.
Why: During COVID-19 the government changed laws around the sale of alcohol opening new revenue channels for restaurants. Built a B2B platform that aggregated suppliers and gave other restaurants a turn key sales solution and profit share business model. 
Where: Regional.​
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The Crypto Craze

Who: Group of Chinese crypto farming investors.
What: Business analysis to assess the establishment of a Canadian crypto farm.
​Why: China banned the farming of crypto setting all crypto farmers into a rush to assess new offshore opportunities. 
Where: National.
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Many, many, more …

Our principles have 10-25 years experience in their fields solving business challenges in virtually every sector. Contact us to find out more.
CONNECT: Learn more, join our principles, ​or help solve your business challenges

Adrian Capobianco, Lead Principle
Adrian@capobian.co / ​416.910.8590