About Us

The last few years have impacted and effected the World in ways difficult to imagine or predict. During this time, the decision to formalize Plus And Co. was made.

Why? Because these changes were a catalyst for change and eventually - opportunity.

From challenges will come many opportunities for PLUS / AND thinking. By leveraging our experience to weather the challenges there will be many opportunities to reinvent.

There’s a saying when you’re brainstorming - instead of using the word “but”, use the word “AND”.

AND is more positive. AND is constructive. AND builds on the strengths to make something even better.

AND, on top of this, we always look for the ‘PLUS’. What can we add to an idea to “PLUS it up”? How can something be enhanced, evolved, innovated to make it better, stronger and more unique. What is the team that we pull together to PLUS up the opportunity.

The PLUS / AND approach strives to go above and beyond for the success of our clients.

We create purpose built teams that work together in dynamic and flexible way to address you business challenges head on.

The lead principles are:
Adrian Capobianco. (See LinkedIn Profile). Adrian is a business executive with deep advertising, media and digital experience gained working for some of the world's largest tech and advertising companies. He is a business leader with a proven track record of success growing revenue, profit and building a sustainable culture of performance while delivering world class services for clients. Along the way he's been a Board member, teacher, speaker, volunteer, expert witness and even an actor.

Wendy Bairos. (See LinkedIn Profile). linkedin.com/in/wendybairos
A leading communications specialist with nearly 20 years experience across tech, entertainment, finance and corporate communication. With 12 years at Google and YouTube including working closely with creators and supporting ad and media growth in Canada. Wendy knows what truly drives conversation! Her formula of finding a common thread, connecting with a client’s desired audience, consumer, internal or otherwise - and creating meaningful engagement that has consistently driven successful business results for her clients.

Howard He. (See LinkedIn Profile). linkedin.com/in/howardhzz
Serial entrepreneur with combination of corporate management, marketing , development and operations. Co-founder / Chairman of HuanMedia, a big data company services to railway/ education/ residential communities in China. Co-founder of G4box Inc (acquired), operating in Canada, Germany, China. Awarded 2018 /20 “Top 100 Entrepreneur of New Economy in Chengdu”, and 2018 “Outstanding Entrepreneur” of Chenghua District

Other principles have deep expertise in:

Tech and Innovation
Ad Tech
Public Relations
Marketing and Communications Strategy
Advertising media
Government relations
Operations
NFP Fundraising and Operations
Consumer Research