March 11, 2020 when the World Health Organization formally announced a global pandemic the decision to formalize Plus And Co. was made.
Why? Because this was a catalyst for change and eventually - opportunity.
From challenges will come many opportunities for PLUS / AND thinking. Leveraging our experience to weather the challenges there will be many opportunities to reinvent.
There’s a saying when you’re brainstorming - instead of using the word “but”, use the word “AND”.
AND is more positive. AND is constructive. AND builds on the strengths to make something even better.
And, on top of this, we always look for the ‘PLUS’. What can we add to an idea to “PLUS it up”? How can something be enhanced, evolved, innovated to make it better, stronger and more unique.
The PLUS / AND approach strives to go above and beyond for the success of our clients.
We are a team of senior Principles that work together in a dynamic and flexible way to address you business challenges head on.
The lead principle is Adrian Capobianco. (See his LinkedIn Profile).
Adrian is a business executive with deep advertising, media and digital experience gained working for some of the world's largest tech and advertising companies. He is a business leader with a proven track record of success growing revenue, profit and building a sustainable culture of performance while delivering world class services for clients. Along the way he's been a Board member, teacher, speaker, volunteer, expert witness and even an actor.
Other principles have deep expertise in:
Contact us for bios or more information on our PLUS / AND approach.
Why? Because this was a catalyst for change and eventually - opportunity.
From challenges will come many opportunities for PLUS / AND thinking. Leveraging our experience to weather the challenges there will be many opportunities to reinvent.
There’s a saying when you’re brainstorming - instead of using the word “but”, use the word “AND”.
AND is more positive. AND is constructive. AND builds on the strengths to make something even better.
And, on top of this, we always look for the ‘PLUS’. What can we add to an idea to “PLUS it up”? How can something be enhanced, evolved, innovated to make it better, stronger and more unique.
The PLUS / AND approach strives to go above and beyond for the success of our clients.
We are a team of senior Principles that work together in a dynamic and flexible way to address you business challenges head on.
The lead principle is Adrian Capobianco. (See his LinkedIn Profile).
Adrian is a business executive with deep advertising, media and digital experience gained working for some of the world's largest tech and advertising companies. He is a business leader with a proven track record of success growing revenue, profit and building a sustainable culture of performance while delivering world class services for clients. Along the way he's been a Board member, teacher, speaker, volunteer, expert witness and even an actor.
Other principles have deep expertise in:
- Tech and Innovation
- Ad Tech
- Public Relations
- Marketing and Communications Strategy
- Advertising media
- Government relations
- Operations
- NFP Fundraising and Operations
- Consumer Research
Contact us for bios or more information on our PLUS / AND approach.