Our team combines deep experience in advertising, media and digital spanning roles at agency and platform side. We've worked across every client vertical, launched campaigns across North American and globally and helped drive performance driven campaigns while building the brand for the World's best know companies.
Our Philosophy is built on 4 key Pillars: 1. Collaborate and Partner: - The best results come from collaboration and sharing of information in a trusting relationship between agency, client and media partners - Collaboration however, does not mean a false sense of comfort - A healthy culture of constructive challenge helps to raise the bar on all sides while leaning on each other for best in class capabilities and skills 2. Mutual performance-based success: - Set and align goals, - Create mutual incentives for accomplishing those goals - Measure against the goals and reward success for all parties involved 3. Brilliant Basics - Put 85-90% of resources towards effectively and efficiently delivering on the core business needs 4. Future forward - Invest 10-15% of resources to innovate and test to find the greatest opportunities of success tomorrow and beyond
Our Approach: Wining the attention and action of your audience continues to be more and more competitive. To cut through, it's critical to have a strategic and well rounded approach to advertising and content. Our 3-pronged model for success does this 1. Paid: much of the media world is still pay-to-play. Efficiency and effectiveness is critical to optimize results. 2. Organic (Owned): on top of paid media it's critical to create a base of relevant content on a brands owned properties 3. Organic (Shared): in addition to owned content, extending into organic content across, partners, employees and stakeholders rounds out the approach
Brilliant strategy without the ability to execute is a fail. Behind the plans is the rigor and resources to manage the admin, processes, billing, reporting and results measurement.
The services we provide include: - Brand strategy - Communications strategy - Brand value proposition (internal and external) - Media assessment and performance reviews - Creative design services - Digital content creation - Media planning - Media buying
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Adrian Capobianco, Lead Principle Adrian@capobian.co / 416.910.8590